In recent years, online advertising has become a vital component of marketing strategies worldwide. In Iran, digital advertising has emerged as a significant force, with businesses looking to increase their online presence and reach a larger audience. This article will discuss the impact of online advertising in Iran, the growth of digital agencies, and the
What strategies work for successful real estate advertising in today’s market in Iran? Well, only an accurate and proper plan will generate fruitful results, right? Over the last few years, real estate competition has grown to be fierce and it is using the benefits offered by digital marketing development. If you are curious about real
Wherever you live, you probably see thousands of ads every day, but you can remember only a few. One of these effective approaches toward advertising is billboard advertisements that exist in various shapes and sizes and can be seen on different sides of streets or highways. Billboards are the most excellent advertising method for promoting
Interestingly, the demand for OOH advertising has remained constant over the previous years, and as we move to a new era of advertising and marketing, it is still an important component of every successful real-world advertising campaign. A comprehensive mixture of advanced technology and digital marketing with the traditional benefits of OOH advertising has made
Beauty consumption and the cosmetic market have grown high in the past few years due to many reasons. The global beauty and personal care industry, estimated to be worth about US$ 4.2 trillion, merged with fitness and wellness, which is absolutely transforming the face of beauty. This is expected to continue growing strongly, and Iran
In every advertising campaign, the company and the creative agency have to determine an array of variables, including the budget for creative development and testing, the average reach and more precise targets, the context of the message, and many more. Not so long ago, creativity was the most important part of an advertising campaign. It
Do you agree that trust can be replaced with blockchain technology? Well, this emerging phenomenon known as cryptocurrencies is digital assets that provide and offer new ways to transfer value without a traditional intermediary like banks. Although they have become increasingly prevalent since the introduction in 2009 of the first of their kind, Bitcoin, the
Advertising for premium brands focuses on the happiness they inspire, the quality they offer, and the value they bring to the table. Therefore, the storyboard for these brands should make the target audience feel as though the product/service is the real manifestation of luxury. Atlas Mall, a premium project in Niavaran, Tehran, Iran, decided to
Key Visual is a combination of graphic features that will convey the essence of a product, narrate its story, and show its unique characteristics. In advertising campaigns, Key Visual is used to reference a single product, a brand identity, or a media release. It sets the most important ideas and items as core components of
The Jewelry business can be represented as a unique market. In the marketing world, jewelry businesses are not based on catering to people’s needs or comfort. Instead, selling jewelry is more about promoting certain emotions by using symbolism that can be traced to hundreds of years ago traditions. It is about igniting a feeling, and
The incredible strength of social media is its influence. Social media offers an avenue for businesses and people to engage with each other and influence a wide range of users with the correct content, which will end up in making a decision. Interestingly the effect of social media does not stop online. It is a
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