One day down the line, the goal of every business is to have a TV advertisement idea that makes an impact. An advertisement that resonates with the viewers and compels them to the cause. Berttonix is a leather product manufacturer that was established in Germany in 1976. Through 20 years of successful journey, they decided
Real estate advertising has always been a coveted field of work worldwide. They have flourished based on recommendations over decades. Therefore, it is a wonder how far a brand can expand its business with just word-of-mouth in an industry filled with the same approaches. Actually, the competition is fierce, and these days new players need
Football as a mass enthusiasm phenomenon makes people worldwide part of something big, and the same story exists in Iran. Football in all its facets reaches an audience of millions, and that need for passion and belonging predominates in and out of every stadium. Especially in the context of major events such as the Football
Promoting an advertising campaign in Iran for a European brand can become a challenge as audiences need to be convinced that the quality is intact and guaranteed. This was the case with Fuhlen’s advertising campaign. We needed a clear linear plan for marketers to follow. Identifying business goals, researching keywords, targeting audiences, creating media plans,
Anyone who has traveled to France has surely walked into a French pastry with a heavenly smell, only to find a colorful, luxurious array of delicious desserts and cakes in the vitrine. Since the French have their baking recipes down to an art, French-style pastries are now sold in bakeries worldwide. People are now able
Advertising health & beauty products in Iran directly depends on the market which is second to Saudi Arabia in the MENA region, recently enjoying 6% year-on-year growth. This growth is irrespective of international sanctions placed on Iran which have, as a result, created two main market shifts. The first of which is a shift in
TV advertising in Iran has had an enormous budget increase during the past 2 years, and yet, conversely, TV viewing considerably has decreased in the same time. In the past years, TV was almost the sole platform of media in Iran you could have to target a massive market during golden hours – but now, people
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