Wherever you live, you probably see thousands of ads every day, but you can remember only a few. One of these effective approaches toward advertising is billboard advertisements that exist in various shapes and sizes and can be seen on different sides of streets or highways. Billboards are the most excellent advertising method for promoting
Brochures that are based on accurate marketing methods, help companies market products and services. They are single or multi-fold paper-based documents and come in various shapes and sizes. They are considered one of the oldest tricks in the marketing playbook. Although digital strategies dominate modern marketing and advertising trends, traditional techniques like brochures are still
When it comes to marketing strategies, you need the right mixture of approaches. Imagine you are making a hit record: there will be tons of instruments, producers, and professionals, but which combination will give you the distinct sound that attracts your audience? The strategic combination of marketing approaches is what makes your brand unforgettable. That
Although investing in a local market can be risky for international brands and require a lot of capital, the reward can be huge. Selling products or services in another country can be the first step to introducing a company to huge markets, increasing sales and profits, gaining brand recognition, and extending the products’ life cycle.
Do you agree that trust can be replaced with blockchain technology? Well, this emerging phenomenon known as cryptocurrencies is digital assets that provide and offer new ways to transfer value without a traditional intermediary like banks. Although they have become increasingly prevalent since the introduction in 2009 of the first of their kind, Bitcoin, the
Advertising for premium brands focuses on the happiness they inspire, the quality they offer, and the value they bring to the table. Therefore, the storyboard for these brands should make the target audience feel as though the product/service is the real manifestation of luxury. Atlas Mall, a premium project in Niavaran, Tehran, Iran, decided to
Today, owing to digitalization, there are many ways for a customer to make content with a company, trademark, or specific product. These contacts will complete a conscious or unconscious assessment of that experience, which will stick in the consumer’s mind. Considering traditional advertising methods like TV or radio commercials, the contact points between a company
Experiential marketing is a marketing strategy designed to engage consumers and encourage direct participation with a brand, its products, or services. These days, especially after the covid-19 pandemic, it has become the go-to strategy for many brands who want to stand out effectively and get noticed because people love meaningful experiences. In this post, Zigma8
Advertising and marketing campaigns in Iran have become a pursuit of customers on various platforms. Therefore, a 360-Degree marketing campaign in Iran attracts and reaches consumers wherever they spend their time, no matter what they are doing. Interestingly, a 360-Degree marketing campaign in Iran will use all mediums or channels of marketing from in-store to
Marketing is considered a dynamic and ever-changing field. The top marketing strategies change with the consumer and technology trends of the day. This is why every company needs a good marketing strategy that is well planned and has defined the milestones and objectives thoroughly. With the right map, it is highly possible to reach the
One of the most important things that any business must-have, no matter its size, is a distinct and relevant brand identity. A business owner wants people to see the products or services and instantly recognize them as belonging to the brand. To achieve these, businesses need to develop a brand image with which people can
Today, popular brands are known for more than just a logo and a set of specific colors. Successful businesses have stories and personalities that encourage a deeper and lucrative relationship with their audiences. To create a consistent experience for customers, brands need to blend every element seamlessly across a range of media. A brand feels
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