COMMUNICATIONS CHALLENGE *
Several times throughout the year, the best marketing and advertising agencies in Iran try to exceed themselves. They do this by making and sending creative gifts for their clients. This practice is somewhat like an arms race in that agencies use calendar occasions as an excuse to flex their creativity. With the absence of a client brief, agencies can explore concepts that might not fit corporate restraints. However, even with this absence, there are other challenges to solve.
Creative gift making for marketing and advertising activities in Iran
Our challenge would be to flex our creativity for the Iranian celebration of the winter solstice, known locally as Yalda Night. However, showing off our capabilities to stand out among the other Iranian branding and advertising agencies in Iran would only be the start. We wanted to go further! We are an advertising agency built on a belief in being better in a better market. Continuing in this belief, we chose to compete with ourselves. Thus, our main challenge would be to make a better gift compared to the last calendar occasion.
COMMUNICATIONS SOLUTIONS *
For the ancient celebration of Yalda Night, we chose to appeal to modern tastes, quite literally. The occasion of Yalda is about celebrating the longest night by seeing the light conquer the dark. This occasion is celebrated with friends and family and involves many traditions.