COMMUNICATION RESULTS
A multi-phased advertising campaign in Iran that generate great interest both from the public and purchases of retail space which helped result in pre-sales of up to 70% – something few competitors have been able to achieve.
On top of this we established the foundations for the branding and communications used thereafter.
Results, achieved by adding these media: TVC, airport LCDs, billboard advertising, lamppost advertising, newspaper advertising, magazines advertising, brand identity and slogan (this national advertising campaign covered major cities in Iran)