Designing a world-class logo and identity for an Iranian association
Having decided on the name IPPIEA, we developed a new logo to reflect these changes. We selected a modern typeface and added some subtle yet meaningful twists. One such example was how we used the last to characters of the abbreviation. We used a more generic shape for the ‘E’ and ‘A’, choosing to use the lowercase versions and inverting them. The result would represent the printing press roles that feedback paper into one another.
Alongside the logo, we created a graphical element. This element relates to the printing technique known as a halftone. These dots were coloured using the colours from the Iranian national flag and presented in a globe-like way to express the international aspect of the IPPIEA.
The brand identity design would then borrow from the logo style and shapes represented in the production methods of the members. We used green and red circular shapes in patterns on the updated stationery design. We didn’t stop there, however. We also added the brand identity to other touchpoints, such as membership certification.