The Beijing Automotive Industry Holding Co., or BAIC, boasted the production of over 2.5m whole vehicles, just half a decade ago. Since then, the company decided to produce 100,000 vehicles through its recent Iranian venture. Such large-scale manufacturers, however require localization when entering new markets, and with this, need the expertise of branding and advertising agencies, such as ourselves.
Our branding team expertly designed the essential brand elements to suit local sensitivities. Not only did they adapt the Latin logotype, but they also created a localized logotype to help communicate to our Persian-speaking audience. Zigma8’s Iran-based design studio followed-up by adapting the brand’s local sales-material, taking care of translations before laying-out the artwork for brochures.